About Acumen London Ltd
Acumen London Ltd is a UK-based accounting and technology company dedicated to making financial management more accessible, intelligent, and forward-looking. Founded in 2017 and led by certified chartered accountant Md Wasiul Islam, the company blends deep accounting expertise with cutting-edge AI to simplify finance for modern businesses.
At our core, we believe that accounting should be more than a compliance function. It should be a strategic tool – one that empowers decision-making, supports growth, and helps every business stay one step ahead. This belief drives everything we do, from client services to software development.
Why We Exist
As businesses grow, so do their financial responsibilities – and too often, the tools they rely on fall short. Outdated systems, manual processes, and disconnected data create confusion, delay, and risk. Acumen London Ltd was created to change that.
Through years of hands-on accounting work, our founder saw the same pain points repeated across industries: slow reporting, inconsistent records, and missed insights. That experience led to the development of Countora, our in-house AI-powered accounting platform.
Meet Countora – Smart Accounting, Made Simple
Countora is the heart of our innovation. Built to automate and enhance financial workflows, it offers AI features that were once reserved for large enterprises – now accessible to freelancers, startups, and growing SMEs.
Key features include:
- Smart transaction categorization that learns from your habits
- Real-time receipt scanning and data extraction
- Predictive cash flow forecasting and budget analysis
- Natural language queries for intuitive financial insights
- Automated compliance checks and anomaly detection
Countora doesn’t just reduce manual effort – it improves accuracy, enhances planning, and brings financial clarity to businesses that need it most.
Who We Serve
Acumen London Ltd works with a diverse range of clients:
- Freelancers and independent professionals seeking easy, reliable bookkeeping tools
- Retail and e-commerce businesses managing multichannel transactions and VAT obligations
- Small to mid-sized enterprises (SMEs) needing scalable payroll, forecasting, and reporting
- Accountants and bookkeeping firms who want to streamline workflows and serve more clients with fewer resources
No matter the size of the business, our goal is the same: to provide smarter financial tools that grow alongside our clients.
Our Mission and Vision
We aim to remove barriers to effective accounting by delivering intelligent, easy-to-use solutions that anyone can operate. Our mission is to help businesses make better financial decisions with less effort and more confidence.
We envision a world where:
- Financial literacy and clarity are within reach for every business
- AI enhances—not replaces—the value of human expertise
- Strategic insights are not a luxury, but a built-in part of doing business
Looking Ahead
As we continue to grow, our focus remains on innovation, trust, and impact. We are expanding Countora’s capabilities, exploring integrations with other financial tools, and building new features based on client feedback and industry trends.
Acumen London Ltd is more than a service provider – we are a long-term partner in financial transformation. Whether you’re just getting started or scaling fast, we’re here to help you stay financially focused, compliant, and in control.